Feb 04 2009
When the good people at Fox asked us to hand out free samples of Tide in order to promote the new season of American Idol, we gave them an enthusiastic “Yes!” We organized teams in Atlanta, Boston, Los Angeles and Chicago to hit various college campuses; the perfect place to give away free detergent. Here in Chicago, our team targeted the prestigious University of Chicago on the city’s south side in the beautiful Hyde Park neighborhood. College students love free things, especially things that clean their clothes other than their mom. The distribution was a huge success in each city, and thanks to us, many broke college kids will now be able to do laundry. Even though Chicago is our home, direction is capable of reaching most major cities and executing unique promotions. So whether you want us to hand out laundry detergent samples, or just plain flyers, we can meet your needs.