Nov 08 2009
This past weekend, direction tour marketing teamed with our friends BMF Media Group to provide brand ambassadors who sampled Bustelo Cool and the new Bustelo Ice Cream to the throngs of attendees of Sleepless Night in Miami. Our Miami street teams worked crowds from 9PM through 2AM directing traffic to the Cafe Bustelo store and two mobile stations set-up for on site sampling.
The teams had a great time and the party went all night and we went through ALLOT of product samples. I can’t wait for Bustelo Ice Cream to hit Chicago but in the meantime I’ll have to settle for a Bustelo Cool!