Posted by Zeb Resman at 10:42 am CST
Feb
16
2010
This past weekend, we had the opportunity to manage an event at the annual Coconut Grove Arts Festival in Miami in support of Cafe Bustelo. If you were lucky enough to be in Florida and attended the fest, you most likely saw our staff passing out postcards that were redeemable at Cafe Bustelo’s flagship store for a free espresso. The staff was able to soak up the sun while promoting one of the best brands of Cuban coffee.
Just a reminder to our friends around the country; direction tour marketing can manage and staff events in practically every major city. Be sure to think of us when you need seasoned brand ambassadors for your next event!
Posted in: Announcements, Brand Ambassadors, Event Management, Event Promotions, Flyer Distribution, Guerrilla Marketing, In Market Manager, Services, Special Offers, Street Marketing, Street Team, Streetmarketing
Tags: Cafe Bustelo, Coconut Grove Arts Festival, Coffee, Miami
Posted by Zeb Resman at 2:46 pm CST
Feb
02
2010
We work regularly with the Chicago History Museum on a variety of promotional distributions, but now we’ll be helping them with a unique street promotion on election day. This Tuesday, we’ll be working in conjunction with their North & Clark Cafe to distribute coffee and muffin samples to voters who make it out to the polling stations early. There are two places to vote (the Latin School & the Chicago History Museum) and we’ll have teams at both locations handing out free samples to all who brave the weather to cast their ballots. The cafe will also have special hours that day (they’ll be open at 6am), so if you dig the samples, head over to grab yourself a proper coffee and breakfast.
North & Clark Cafe is located in the Chicago History Museum at 1601 N. Clark and is open daily from 9:30am-3pm Moday through Saturday, 12pm-4pm on Sundays.
Posted in: Announcements, Brand Ambassadors, Flyer Distribution, Guerrilla Marketing, Product Sampling, Services, Special Offers, Street Marketing, Street Team, Streetmarketing, direction printworks
Tags: Chicago History Museum, Julius Meinl, North & Clark Cafe, Polling Stations, The Latin School
Posted by Micah Taylor at 4:54 pm CST
Dec
08
2009
If you happen to be in Salt Lake City over the next two weeks come visit us at Provo Towne Centre, South Towne Center, or Fashion Place Mall and have your holiday gifts wrapped by the Utah Jazz Dancers! We’ve teamed up with 361 Experiential and will be working with them to execute 3 mall activations in Salt Lake City on December 12th and December 13th.
Qwest Communications will be hosting the Utah Jazz Dancers who will be wrapping your Christmas gifts for a small donation to the South Valley Boys and Girls Club. While in line, Qwest is offering to review your bill to see if they can apply any savings on your account. Regardless if they find savings or not, you’ll get a pair of tickets to an upcoming Utah Jazz game.
For more information log onto www.qwest.com/jazzupyourgifts.
Posted in: Brand Ambassadors, Event Management, Event Promotions, From the Corner Office, In Market Manager, Services, Street Marketing, Streetmarketing
Tags: 361 Experiential, Holidays, Qwest Communications, Salt Lake City, Utah Jazz Dancers
Posted by Zeb Resman at 11:25 am CST
Dec
08
2009
Being Star Wars fans, you can bet we were pretty excited when the NCFPA asked us to lend a hand promoting the upcoming One Man Star Wars Trilogy performance. Based on the original trilogy series, Charles Ross acts out all three films with no costumes or props and for 75 minutes, takes the audience on an intense and hysterically funny ride.
We’ll be distributed 10,000 flyers this past Sunday at the United Center for the Star Wars Live concert series. Our staff was dressed as characters from the films, distributing the handbills to all of those in attendance.
One Man Star Wars Trilogy is at the Northshore Center for Performing Arts May 22nd at 5pm and 8pm. For more information, visit www.northshorecenter.org.
Posted in: Announcements, Brand Ambassadors, Event Promotions, Flyer Distribution, Guerrilla Marketing, Services, Street Marketing, Street Team, Streetmarketing, direction printworks
Tags: Comedy, North Shore Center for the Performing Arts, One Man Act, Science Fiction, Theater
Posted by Micah Taylor at 2:32 pm CST
Oct
25
2009
If you spent anytime this past weekend near Water Tower Place you may have come across our adidas street teams promoting adidas’ relationship with the NBA with a fun call-to-action retail promotion created by Action Marketing Group. This past weekend and next weekend too our street teams are distributing go-cards to consumers along Michigan Avenue’s Magnificent Mile. Shoppers can then redeem our go-cards for a token at the adidas Sport Performance store to use in a giant gum ball machine. Instead of gum balls, the machine distributes NBA bouncy balls and if you’re lucky enough to get a black bouncy ball you win a $100 gift card to use at the adidas sport performance store!
Visit our street teams next weekend (Sat. or Sun.) to receive your token for a chance to win 12 – $100 gift cards for the adidas Sports Performance store.
Posted in: Announcements, Brand Ambassadors, Flyer Distribution, Guerrilla Marketing, In Market Manager, Services, Street Team, Streetmarketing
Tags: action marketing group, Adidas, adidas Sports Performance, NBA
Posted by Zeb Resman at 1:27 pm CST
Sep
27
2009
A few weeks back, we were given the opportunity to help promote the current Alize sponsored tour featuring Izza Kizza. Currently, the tour is rolling through the state of Michigan hitting up stops in Lansing, Ann Arbor, and of course, Detroit. The next stops are coming up in November in Dallas and Santa Barbara, so if you are in any of the above mentioned areas, keep an eye out for the posters and flyers we’ve distributed all over town.
Posted in: Announcements, Brand Ambassadors, Event Promotions, Flyer Distribution, Guerrilla Marketing, Mobile Marketing, Poster Distribution, Services, Street Team, Streetmarketing
Tags: Alize, Concerts, Hip-Hop, Live Entertainment, Tour
Posted by Zeb Resman at 9:48 am CST
Sep
18
2009
A few weeks ago, we were asked to be part of a touring sample promotion for the drink brand Neuro. The tour coincides with the current Perez Hilton Presents! concert tour which is making its way across the country. So far, we’ve been to Atlanta, Washington DC, Philadelphia, Boston, and New York distributing samples to patrons prior to the show. Tomorrow we’ll be at Chicago’s own Metro passing out samples of Neuro. Stop by, grab a drink, and say hello!
For more information on Neuro visit www.drinkneuro.com.
Posted in: Announcements, Brand Ambassadors, Guerrilla Marketing, In Market Manager, Mobile Marketing, Product Sampling, Services, Street Team
Tags: Beverages, Concerts, Neuro, Tours
Posted by Zeb Resman at 5:30 pm CST
Aug
14
2009
As part of their back to school promotion, Adidas has brought their Mall Driver program to four U.S. cities. One of them of course, is Chicago. Our street teams will be out each weekend in August at high traffic locations distributing stickers which contain locker combinations. Recipients of these stickers can visit the Adidas Sports Performance store at Water Tower Place Mall, and attempt to open a series of lockers, one of which contains a $500 grand prize gift certificate. Be sure to keep an eye out for us every Saturday and Sunday for your chance to win!
Posted in: Announcements, Brand Ambassadors, Guerrilla Marketing, Services, Street Team, Streetmarketing
Tags: Adidas, Back to School, Prizes, Sports, Water Tower Place
Posted by Zeb Resman at 2:02 pm CST
Jul
28
2009
Everyone is familiar with The Most Interesting Man in the World. Now, Dos Equis is offering people a chance to enroll at The Most Interesting Academy. The Academy, which features instructors such as Bear Grylls and Chris Fischer, offers online courses, webisodes and in-person demonstrations about how to be more interesting. Dos Equis will also be visiting various cities in order to hype The Most Interesting Academy, including a stop in Chicago. We will be managing the events for Dos Equis, which will include free samples of product as well. Be sure to check us out!
Dos Equis’ Most Interesting Academy will be in Chicago August 6th through 8th.
Posted in: Announcements, Brand Ambassadors, Event Management, Guerrilla Marketing, Product Sampling, Services, Street Team
Tags: Bars, Classes, Contests, Dos Equis, Prizes
Posted by Zeb Resman at 3:16 pm CST
Jul
13
2009
Towards the end of May, we participated in a large distribution for a new iced coffee drink from the folks at Cafe Bustelo. You may have spotted us at different El Stations as our team handed out free cans of Bustelo Cool. It’s not yet available in Chicago, but with the word of mouth that ensued after our distribution, it’s just a matter of time look for it at your local store.
Posted in: Announcements, Brand Ambassadors, Guerrilla Marketing, Product Sampling, Services, Street Team, Streetmarketing
Tags: Bustelo Cool, Coffee, Sampling