direction tour marketing + promotion blog » Brand Ambassadors

Pizza Packet Sampling

Brandon Wetherbee — Mon, 30 Jan 2012 18:00:20 +0000

Everyone loves pizza, but what do you do once it’s out of the oven or finally been delivered? You spice it up. Pizza Packet provide the gourmet spices that make your pizza what you crave. Whether you’re adding crushed red pepper, oregano, garlic, parmesan or pizza spice (a new combination of oregano, basil, marjoram, garlic, thyme, crushed red pepper and savory), Pizza Packets have you covered.

The direction team spent last week and we’ll be out this week distributing Pizza Packets to folks along Michigan Avenue, State Street, Blackhawks games, Bulls game and more.

To order Pizza Packets, please visit pizzapacket.com. To participate in the Facebook contest where you can win not too shabby prizes like a trip to Italy, 50 inch flat screen TVs, free pizza and more, please visit the Facebook page here.

Tide and the Super Bowl: Dallas

Zeb Resman — Tue, 01 Feb 2011 23:33:00 +0000

With the Super Bowl being in Dallas this year, we are working with our friends at BMF Media organizing a massive product sample distribution in the Lone Star State. Starting on Thursday, our team in Dallas will be traveling to various locations in the city, distributing sample size boxes of Tide detergent. Any Super Bowl event you can think of in Dallas: we will be there. We have worked with BMF for several years now, including Cafe Bustelo promotions in Chicago and Miami. If you are gonna be in Dallas, keep an eye our for our team, stop by, grab a sample, and say hi!

Check out BMF at www.bmfmedia.com.

Wacker Reconstruction – Chicago French Market

Zeb Resman — Thu, 20 Jan 2011 21:52:21 +0000

Chicago first and only year-round, indoor marketplace -Chicago French Market- provides consumers with convenient access to local artisans and purveyors. Located on the lower concourse level of Ogilvie Transportation Center, the French Market is home to City Fresh Market, Fasta Pasta, RAW, and many other specialty vendors. This week, our street team distributed double sided handbills to Metra commuters informing them about the Wacker Reconstruction/Washington Street Bridge closure , recommending the alternate lower concourse exit, and encouraging them to visit Chicago French Market. Whether you are looking to shop, have lunch, or even grab a Belgian ale after a long day at the office, Chicago French Market is your one stop shop for that and more.

The Chicago French Market is located at 117 N. Clinton. Please visit www.frenchmarketchicago.com for more information.

adidas – Disney Soccer Showcase: Orlando 2010

Zeb Resman — Thu, 23 Dec 2010 17:32:32 +0000

It’s that time of year, and we are excited to be part of the Disney Soccer Showcase in Orlando, FL once again! Action Marketing Group has put together a stellar series of activities for adidas during the Disney Soccer Showcase, including trying out the latest adiPURE IV soccer shoes in scrimages. In between and after the official games, players are welcome to hang out in the Chelsea’s Players lounge, where there will be foosball tables, flat screen TVs and sports massage therapists to administer massages to the athletes. We’ve assembeled a great staff of brand ambassadors for AMG to use during these events, and are anticipating a great turnout!

The Disney Soccer Showcase runs from December 27th through January 3rd at ESPN Wide World of Sports. For more information please visit espnwwos.disney.go.com and adidas.com.

AVP Volleyball @ Huntington Beach

Zeb Resman — Tue, 25 May 2010 17:57:04 +0000

The AVP Pro Beach Volleyball Tour, the premier professional beach volleyball tour in the country, boasts the sport’s biggest competitive purse to date, and world-class athletes who have excelled in the outdoor and indoor game.

This summer, AVP returns with their annual summer tour and we’ll be working on the west coast promoting these events, at the Huntington Beach Open! In addition to being at Huntington Beach doing hand to hand distributions, we’ll also be executing a retail distribution campaign as well. If you happen to be out in California, be sure to check out these exciting events!

The AVP Huntington Beach Open is taking place June 3rd through June 6th at Huntington Beach in California. Please visit www.avp.com for more information.

The Lost Art of Cinco w/ Dos Equis!

Micah Taylor — Wed, 05 May 2010 17:00:24 +0000

For the past two weeks direction has been working with our good friends at Mirrorball to bring The Lost Art of Cinco to bars and venues throughout the Chicagoland area. We’ve been having a lot of fun leading these activations and coordinating the logistics for the Aztec Goddess of Cinco as she represents her tribe in celebration of Cinco de Mayo and Dos XX. The Aztec inspired promotion is travelling from bar to bar to ‘open the skies’ for the celebration of Cinco de Mayo with spiritual dancing and drumming.

Come Celebrate Cinco de Mayo and visit the Goddess and her maidens TONIGHT at Cactus, Tilted Kilt, Bull & Bear, and The Boundary. We’ll be making our stops starting at 5:30PM and will continue through the evening. Don’t forget to ask one of our maidens for your own complimentary Dos Equis!

adidas Autograph Session – New York City

Zeb Resman — Wed, 05 May 2010 17:00:02 +0000

If you’re a fan of the Mexican national soccer team, and you’re going to be in New York City, you will not want to miss this. Today, fans are invited to an autograph signing session with the members of Team Mexico at the adidas Sport Performance Store located at 610 Broadway in NYC.

We worked very quickly with our friends at the Action Marketing Group in order to pull staff together for the autograph session. This is a must see for any soccer fan so be sure to bring your favorite jersey to be autographed by Team Mexico!

The Team Mexico autograph session takes place today from 4:30 to 5:30 P.M at the adidas Sport Performance Store located at 610 Broadway in NYC.

adidas – MiCoach Boston

Zeb Resman — Tue, 13 Apr 2010 15:22:39 +0000

Last month, we worked on two incredible events with adidas to roll out their new MiCoach Running System. This week, we’ll be in Boston with Action Marketing Group launching another initiative coinciding with the Boston Marathon. We’ll have teams at the John Hancock Sports and Fitness Expo demonstrating the MiCoach system as well as adidas apparel. Outside of the convention we’ll have roaming teams out and about giving away free swag and signing people up for special limited time offers. The weekend of fun will come to end on Monday at the Boston Marathon as we have staff there distributing shirts, yoga mats, and even applying temporary tattoos!

The John Hancock Sports and Fitness Expo is at the Hynes Convention Center in Boston April 16th through the 18th. The Boston Marathon takes place on April 19th.

adidas – Meet MiCoach

Zeb Resman — Fri, 12 Mar 2010 18:27:01 +0000

This week, we are working with our good friends at the Action Marketing Group as part of adidas’ new campaign for their miCoach products and website. We organized staff in Portland, OR and Jacksonville, FL who are demonstrating the miCoach gear and system. They will also be stationed at annual races (Shamrock Run in Portland, Gate River Run in Jacksonville) in order to pass out promo materials, and get runners excited about miCoach. If you’re in either city this weekend, be sure to stop by and see our teams in action!

Please visit www.adidas.com/us/miCoach/ for more information on miCoach. For info on the races, check out www.gate-riverrun.com and www.shamrockrunportland.com.

Cafe Bustelo @ Coconut Grove Arts Festival

Zeb Resman — Tue, 16 Feb 2010 16:42:50 +0000

This past weekend, we had the opportunity to manage an event at the annual Coconut Grove Arts Festival in Miami in support of Cafe Bustelo. If you were lucky enough to be in Florida and attended the fest, you most likely saw our staff passing out postcards that were redeemable at Cafe Bustelo’s flagship store for a free espresso. The staff was able to soak up the sun while promoting one of the best brands of Cuban coffee.

Just a reminder to our friends around the country; direction tour marketing can manage and staff events in practically every major city. Be sure to think of us when you need seasoned brand ambassadors for your next event!

North & Clark Cafe @ the Chicago History Museum

Zeb Resman — Tue, 02 Feb 2010 20:46:56 +0000

We work regularly with the Chicago History Museum on a variety of promotional distributions, but now we’ll be helping them with a unique street promotion on election day. This Tuesday, we’ll be working in conjunction with their North & Clark Cafe to distribute coffee and muffin samples to voters who make it out to the polling stations early. There are two places to vote (the Latin School & the Chicago History Museum) and we’ll have teams at both locations handing out free samples to all who brave the weather to cast their ballots. The cafe will also have special hours that day (they’ll be open at 6am), so if you dig the samples, head over to grab yourself a proper coffee and breakfast.

North & Clark Cafe is located in the Chicago History Museum at 1601 N. Clark and is open daily from 9:30am-3pm Moday through Saturday, 12pm-4pm on Sundays.

Get your holidays all wrapped up!

Micah Taylor — Tue, 08 Dec 2009 22:54:42 +0000

If you happen to be in Salt Lake City over the next two weeks come visit us at Provo Towne Centre, South Towne Center, or Fashion Place Mall and have your holiday gifts wrapped by the Utah Jazz Dancers! We’ve teamed up with 361 Experiential and will be working with them to execute 3 mall activations in Salt Lake City on December 12th and December 13th.

Qwest Communications will be hosting the Utah Jazz Dancers who will be wrapping your Christmas gifts for a small donation to the South Valley Boys and Girls Club. While in line, Qwest is offering to review your bill to see if they can apply any savings on your account. Regardless if they find savings or not, you’ll get a pair of tickets to an upcoming Utah Jazz game.

For more information log onto www.qwest.com/jazzupyourgifts.

One Man Star Wars Trilogy @ Northshore Center for Performing Arts

Zeb Resman — Tue, 08 Dec 2009 17:25:51 +0000

Being Star Wars fans, you can bet we were pretty excited when the NCFPA asked us to lend a hand promoting the upcoming One Man Star Wars Trilogy performance. Based on the original trilogy series, Charles Ross acts out all three films with no costumes or props and for 75 minutes, takes the audience on an intense and hysterically funny ride.

We’ll be distributed 10,000 flyers this past Sunday at the United Center for the Star Wars Live concert series. Our staff was dressed as characters from the films, distributing the handbills to all of those in attendance.

One Man Star Wars Trilogy is at the Northshore Center for Performing Arts May 22nd at 5pm and 8pm. For more information, visit www.northshorecenter.org.

adidas Street Team Activation

Micah Taylor — Sun, 25 Oct 2009 20:32:39 +0000

If you spent anytime this past weekend near Water Tower Place you may have come across our adidas street teams promoting adidas’ relationship with the NBA with a fun call-to-action retail promotion created by Action Marketing Group. This past weekend and next weekend too our street teams are distributing go-cards to consumers along Michigan Avenue’s Magnificent Mile. Shoppers can then redeem our go-cards for a token at the adidas Sport Performance store to use in a giant gum ball machine. Instead of gum balls, the machine distributes NBA bouncy balls and if you’re lucky enough to get a black bouncy ball you win a $100 gift card to use at the adidas sport performance store!

Visit our street teams next weekend (Sat. or Sun.) to receive your token for a chance to win 12 – $100 gift cards for the adidas Sports Performance store.

Alize

Zeb Resman — Sun, 27 Sep 2009 19:27:04 +0000

A few weeks back, we were given the opportunity to help promote the current Alize sponsored tour featuring Izza Kizza. Currently, the tour is rolling through the state of Michigan hitting up stops in Lansing, Ann Arbor, and of course, Detroit. The next stops are coming up in November in Dallas and Santa Barbara, so if you are in any of the above mentioned areas, keep an eye out for the posters and flyers we’ve distributed all over town.

Neuro Drinks and Perez Hilton Presents!

Zeb Resman — Fri, 18 Sep 2009 15:48:47 +0000

A few weeks ago, we were asked to be part of a touring sample promotion for the drink brand Neuro. The tour coincides with the current Perez Hilton Presents! concert tour which is making its way across the country. So far, we’ve been to Atlanta, Washington DC, Philadelphia, Boston, and New York distributing samples to patrons prior to the show. Tomorrow we’ll be at Chicago’s own Metro passing out samples of Neuro. Stop by, grab a drink, and say hello!

For more information on Neuro visit www.drinkneuro.com.

Adidas Back to School Mall Driver in Chicago!!!

Zeb Resman — Fri, 14 Aug 2009 23:30:35 +0000

As part of their back to school promotion, Adidas has brought their Mall Driver program to four U.S. cities. One of them of course, is Chicago. Our street teams will be out each weekend in August at high traffic locations distributing stickers which contain locker combinations. Recipients of these stickers can visit the Adidas Sports Performance store at Water Tower Place Mall, and attempt to open a series of lockers, one of which contains a $500 grand prize gift certificate. Be sure to keep an eye out for us every Saturday and Sunday for your chance to win!

Dos XX – Most Interesting Academy

Zeb Resman — Tue, 28 Jul 2009 20:02:57 +0000

Everyone is familiar with The Most Interesting Man in the World. Now, Dos Equis is offering people a chance to enroll at The Most Interesting Academy. The Academy, which features instructors such as Bear Grylls and Chris Fischer, offers online courses, webisodes and in-person demonstrations about how to be more interesting. Dos Equis will also be visiting various cities in order to hype The Most Interesting Academy, including a stop in Chicago. We will be managing the events for Dos Equis, which will include free samples of product as well. Be sure to check us out!

Dos Equis’ Most Interesting Academy will be in Chicago August 6th through 8th.

Bustelo Cool

Zeb Resman — Mon, 13 Jul 2009 21:16:56 +0000

Towards the end of May, we participated in a large distribution for a new iced coffee drink from the folks at Cafe Bustelo. You may have spotted us at different El Stations as our team handed out free cans of Bustelo Cool. It’s not yet available in Chicago, but with the word of mouth that ensued after our distribution, it’s just a matter of time look for it at your local store.