direction tour marketing + promotion blog » Campus Distribution

Bon Iver @ UIC Pavilion

Brandon Wetherbee — Tue, 29 Nov 2011 00:30:50 +0000

After performing to a sold out crowd at The Chicago Theatre last summer, Bon Iver is returning to Chicago for a victory lap at the UIC Pavilion. The winter friendly act has been collecting praise from critics since forming in 2007. Four short years later, the group is filling arenas, with a lush sound to match.

The direction staff has been promoting this concert on our college routes, hipster route and outside of shows. We’ve been handing out fliers outside performances from M83, Architecture in Helsinki, Clap Your Hands Say Yeah and more.

Bon Iver and opener Lianne La Havas will be at the UIC Pavilion on December 9. Tickets are currently available. For seats and a complete list of upcoming Jam Productions concerts, please visit jamusa.com.

White Noise @ Royal George

Brandon Wetherbee — Mon, 11 Apr 2011 20:00:01 +0000

Before heading to Broadway “White Noise: A Cautionary Musical” is getting a run at the Royal George. Produced by Whoopi Goldberg and directed by Sergio Trujillo (“Jersey Boys,” “Memphis,” “The Addams Family”), this new musical is loosely based on the pop/white power group Prussian Blue. The story of two sisters led by a fame and power hungry producer and a hip-hop turned gangsta rap duo meeting at the top of the charts is oddly realistic. New City said, ““White Noise” is loud and super-slick but that’s the point: It shows us how effective hate with six layers of shellac can be.”

Direction is pleased to be working with Allied Live for this production. We’ve been distributing materials to college campuses and the north side of Chicago.

“White Noise” runs until June 1 at the Royal George Theatre. Please visit whitenoisemusical.com for tickets and more information.

Chicago Opera Theatre 2011 Spring Festival Season

Brandon Wetherbee — Thu, 24 Mar 2011 16:00:48 +0000

The Chicago Opera Theater is about to begin their Spring Festival Season. Over the course of five weeks the company will stage four productions. “Death and the Powers,” recently featured on NPR’s On Point, is a groundbreaking new opera that combines technology with the afterlife. “Medea,” the second part of the three-opera cycle, will be the first time a Charpentier opera has been produced by a Chicago opera company. The final evenings will feature two operas, “The Diary of One Who Disappeared,” and “A Woman’s Love and Life,” a night billed as “He/She.” Each production tells the story of those suffering because of love.

The direction staff has been quite busy promoting these operas. In addition to our retail distribution we’ve also been doing hand to hand promotions outside the Lyric Opera and college campus distributions offering special discounts to students.

The Chicago Opera Theater 2011 Spring Festival Season begins April 2 and ends May 8. All performances will be at the Harris Theater for Music and Dance in Millennium Park. Please visit chicagooperatheater.org for tickets and information.

Summer Dance Intensive @ Columbia College Chicago

Zeb Resman — Tue, 25 May 2010 17:55:06 +0000

The Dance Center of Columbia College Chicago features a nationally respected academic program focusing on developing a personal voice and maturity in the dance artist. The 2010 Summer Dance Intensive offers challenging technique courses across a range of styles including yoga, ballet, and modern dance techniques, and is open to degree-seeking and community students. The Dance Center faculty is comprised of working artists, enhanced by national and international visiting artist-teachers.

We are distributing course catalogs and handbills advertising Columbia’s Summer Dance Intensive, and will be targeting a variety of off campus locations in the city. Be sure to pick one up and see what Columbia can offer you!

Please visit www.colum.edu/dance_center/ for more information.

Phish @ Alpine Valley

Zeb Resman — Mon, 17 May 2010 16:59:46 +0000

This summer, the world’s most popular jam band has returned for a full blown tour. Phish will make their way to Alpine Valley for two back to back performances.

Even though these shows aren’t until the end of the summer, we are in the midst of executing a quick distribution in Madison and Milwaukee. We have teams actively targeting college campuses hanging posters and distributing handbills before classes let out for the summer. If you’re a student in either of these cities, keep an eye out for out teams, and be sure to say hello!

Phish perform at Alpine Valley on August 14th & 15th. Please visit www.livenation for more information.

Windy City Rollers @ UIC Pavilion

Zeb Resman — Tue, 27 Apr 2010 15:41:19 +0000

They’re back! The ladies of the Windy City Rollers return to the UIC Pavilion this Saturday for their monthly bout! This time around, we’ll see The Fury take on the Hell’s Belles in the first match. Then, to finish of the evening, the Manic Attackers go head to head with the Double Crossers.

The WCR bouts come faster and faster each month for us as we regularly work to promote these events. Crowds have been steadily increasing for the WCR in their new venue, and we are happy to count them as one of our satisfied clients. If you haven’t gone yet, be sure to check out the Windy City Rollers this weekend!

The Windy City Rollers are at UIC Pavilion on May 1st. Please visit www.windycityrollers.com for more information.

Live Nation: April 2010

Zeb Resman — Tue, 13 Apr 2010 15:19:14 +0000

Last month, we began working regularly with the folks at live nation promoting a variety of shows. This month, we have already begun several projects with them including Bamboozle and Maxwell/Jill Scott. We will be distributing materials in the city via our regualar retail routes and hand-2-hand distributions at various show hits. If you’ve been to concerts as of late, you’ve no doubt seen our teams in action. We’ll be at 30 Seconds to Mars @ the Aragon, OK GO @ the Metro, and Corrine Bailey Rae @ the Vic to name a few. Be sure to say hello to us, and grab a handbill!

Please visit www.livenation.com for more information.

The Brother/Sister Plays: Campus Coverage

Zeb Resman — Wed, 07 Apr 2010 16:58:33 +0000

We had previously mentioned The Brother/Sister Plays in one of our other posts. The Steppenwolf productions has been receiving rave reviews since it began, and now, we are looking to help increase the fan base even more. We are working closely with Steppenwolf to distribute materials throughout college campuses in Chicago. Our handbills offer $15 tickets for all students for the Brother/Sister performances. With such a great deal, there is no reason you should not go see the this show.

The Brother/Sister Plays is at the Steppenwolf in the Upstairs Theatre through May 23rd. Please visit www.steppenwolf.org for more information.

Windy City Rollers @ UIC Pavilion

Zeb Resman — Wed, 27 Jan 2010 20:05:57 +0000

At the end of the month, skating insanity will be unleashed at the UIC Pavilion as The Windy City Rollers host their first match of the new decade. Founded 5 years ago, The Windy City Rollers have been gaining quit a bit of momentum as of late thanks to lots of press, a feature film or two about roller derby, and the grassroots fan foundation that started it all.

We’re very excited to be working with The Windy City Rollers on their upcoming matches. Our team will be making the rounds armed with posters and handbills hitting up locations in the city, northshore, and college campuses, so keep keep your eyes peeled, and be sure to check out the ladies of WCR battle it out!

The Windy City Rollers make their 2010 debut at UIC Pavilion on January 30th. Please visit www.windycityrollers.com for more information.

Million Dollar Quartet Campus Distribution

Zeb Resman — Tue, 12 Jan 2010 17:05:30 +0000

We previously mentioned that we will be distributing coasters to bars and venues in and around the Apollo Theater in support of the latest show extension of MDQ. In addition to that, we are also targeting Chicago campuses including Columbia College, Loyola, and DePaul for a massive poster distribution. Our teams will be out hanging up posters which feature removable tabs that you will want to get your hands on since they allow students to purchase $20 tickets to the show. Be on the look out these next few weeks for the posters, and take advantage of this great deal!

Million Dollar Quartet is at the Apollo Theater through March 28th. Please visit www.apollochicago.com for more information.

Hopera: A Fallen Hero @ DuSable Museum

Micah Taylor — Sun, 08 Nov 2009 21:30:12 +0000

We’re very excited to be working with Hopera World on their upcoming production at the DuSable Museum of African American History. We’re currently distributing posters and handbills on a number of campuses in the Chicago area to help build awareness and hype for the premier.

A Fallen Hero is a full length Hip Hop Opera production with original music by Adrian Dunn. This moving story set in Chicago follows the life of young Obadiah King and his quest to find himself. This dynamic cast of ten operatic and popular vocalists, dancers, and rappers present Obadiah’s ability to triumph over loss, rejection, and even death.

A Fallen Hero opens Thursday, November 12th and tickets are $25 and on sal now. For more information log onto www.hoperaworld.com

The Mystery of Irma Vep @ Court Theatre

Micah Taylor — Wed, 28 Oct 2009 15:35:55 +0000

Next week, keep an eye out for our direction street teams visiting college campuses throughout Chicago promoting The Mystery of Irma Vep opening Thursday, November 12th at the Court Theatre in Hyde Park. Our teams will be distributing handbills and posting posters for this contender for the funniest American play of the last quarter-century.

Two actors take on innumerable dramatis personae in Charles Ludlam’s high-camp quick-change romp. Vep satirizes all that is ridiculous in Gothic Horror, Victorian melodrama, classic film, and conventional theatre. In addition, Court Theatre takes audience engagement to a whole new level by commissioning former University of Chicago math professor, Kevin Wald to create an exclusive crossword puzzle for the show. Wordplay, puzzles, and esoteric puns abound throughout the show and this crossword puzzle is not for the faint of heart

The Mystery of Irma Vep opens November 12th and will run through December 13th at the Court Theatre. Student Tickets are $24 and if you purchase your tickets before November 11threceive $10 off selected shows. For more details and to download the Mystery of Irma Vep crossword puzzle, click here.