Posted by Zeb Resman at 10:42 am CST
Feb
16
2010
This past weekend, we had the opportunity to manage an event at the annual Coconut Grove Arts Festival in Miami in support of Cafe Bustelo. If you were lucky enough to be in Florida and attended the fest, you most likely saw our staff passing out postcards that were redeemable at Cafe Bustelo’s flagship store for a free espresso. The staff was able to soak up the sun while promoting one of the best brands of Cuban coffee.
Just a reminder to our friends around the country; direction tour marketing can manage and staff events in practically every major city. Be sure to think of us when you need seasoned brand ambassadors for your next event!
Posted in: Announcements, Brand Ambassadors, Event Management, Event Promotions, Flyer Distribution, Guerrilla Marketing, In Market Manager, Services, Special Offers, Street Marketing, Street Team, Streetmarketing
Tags: Cafe Bustelo, Coconut Grove Arts Festival, Coffee, Miami
Posted by Zeb Resman at 10:10 am CST
Feb
09
2010
The NBA Allstar Jam Session is in Dallas this coming weekend! We had the pleasure of supporting last year’s events in Phoenix, and this year’s event is sure to be just as fun and exciting! Hosted by Adidas, the NBA Allstar Jam Session allows fans to play against actually NBA legends. To help execute these events, we’ll be working in conjunction with our chums over at the Action Marketing Group. If you are in the Dallas area this weekend , be sure to check it out!
Please visit www.nba.com/jamsession/ for more information.
Posted in: Announcements, Event Management, Guerrilla Marketing, In Market Manager, Services, Street Marketing, Street Team, Streetmarketing
Tags: Adidas, Allstars, Dallas, NBA, Sports
Posted by Micah Taylor at 4:54 pm CST
Dec
08
2009
If you happen to be in Salt Lake City over the next two weeks come visit us at Provo Towne Centre, South Towne Center, or Fashion Place Mall and have your holiday gifts wrapped by the Utah Jazz Dancers! We’ve teamed up with 361 Experiential and will be working with them to execute 3 mall activations in Salt Lake City on December 12th and December 13th.
Qwest Communications will be hosting the Utah Jazz Dancers who will be wrapping your Christmas gifts for a small donation to the South Valley Boys and Girls Club. While in line, Qwest is offering to review your bill to see if they can apply any savings on your account. Regardless if they find savings or not, you’ll get a pair of tickets to an upcoming Utah Jazz game.
For more information log onto www.qwest.com/jazzupyourgifts.
Posted in: Brand Ambassadors, Event Management, Event Promotions, From the Corner Office, In Market Manager, Services, Street Marketing, Streetmarketing
Tags: 361 Experiential, Holidays, Qwest Communications, Salt Lake City, Utah Jazz Dancers
Posted by Zeb Resman at 12:09 pm CST
Nov
17
2009
The holiday season is underway, and we are excited to be working with the Chicago Loop Alliance in promoting Winter Wonderloop. With deals and special events at restaurants, stores, and hotels, Winter Wonderloop is the premiere guide for all your downtown holiday events.
If you were in the loop late late last week, you probably received a Winter Wonderloop brochure from one of our staff members. We had teams out in full force distributing thousands of brochures to commuters, shoppers and pedestrians. Be sure to look for us this Thursday and Friday, and we will also be out on the infamous “Black Friday” distributing brochures to all of the Christmas shoppers. Be sure to say hello, and grab a brochure!
For more information, please visit www.winterwonderloop.com.
Posted in: Announcements, Event Management, Flyer Distribution, Guerrilla Marketing, Services, Street Marketing, Street Team, Streetmarketing
Tags: Chicago Loop Alliance, Discounts, Holidays, Shopping, Theater
Posted by Micah Taylor at 11:28 am CST
Nov
10
2009
Poster/flyer distribution and printing is probably the first thought when you think about direction tour marketing. However, we offer allot more services in a number of fields that you may not even know about. Did you know we serve as in-market support arms for a number of brands and agencies? Over the years, marketing agencies have reached out to direction and our street level experience to leverage local vendors, production support, brand ambassadors, and shipping logistics. Our years of experience and market knowledge can put your mind at ease before arriving in-market for an event or promotional activation.
Some of the agencies we regularly support include Mirrorball, Action Marketing Group, BMF Media Group, and their brand clients range from adidas to Zumiez. Chicago serves as our home base but our network of market managers allows for execution across the country, just like our Bustelo activations this past weekend in South Beach! Need local solutions for an upcoming event or promotion, give us a call!
Posted in: Consulting, Event Management, Event Promotions, From the Corner Office, Guerrilla Marketing, In Market Manager, Mobile Marketing, Poster Distribution, Services, Street Marketing, Street Team, Streetmarketing, direction printworks
Tags: Did you know?
Posted by Micah Taylor at 9:56 am CST
Oct
28
2009
The Most Interesting Man in the World will be bringing his cast of characters to Chicago as the Most Interesting Show in the World. On Friday, November 6th Dos Equis and Mirrorball will transform Chicago’s Park West into an evening you won’t soon forget. This stop will be hosted by Fishbone’s own Angelo Moore as he intertwines an evening of music, acrobatics, burlesque, and contortion.
direction tour marketing will be working with long-time friends Mirrorball with on site event logistics for this event of events. This event is a private event and by invitation only… though we may have an invite for you here.
The Most Interesting Show in the World is at Park West on Friday, November 6th at 8PM.
Posted in: Announcements, Event Management, In Market Manager, Services
Tags: Dos Equis, Mirrorball, Park West, The Most Interesting Man in the World, The Most Interesting Show in the World
Posted by Micah Taylor at 8:56 am CST
Sep
30
2009

We’re at it again this week with Hornitos Tequila. Over the course of the summer, we’ve produced 9 Hornitos Mischieve parties at bars and clubs throughout the city. This Thursday, we’ll be setting up at Roscoes’s (3356 N. Halsted) from 10PM through 12AM. We’ll be sampling a variety of fantastic Hornitos cocktails including my favorite, the Horni Wallbanger. The Horni Wallbanger is two parts Hornitos Plata, 4 parts OJ, and 1 part Galliano… Delish!
We’d love to have you come visit us and have some cocktails on us, end your RSVP to hornitos@directiontourmarketing.com
Posted in: Announcements, Event Management, From the Corner Office, Product Sampling, Services
Tags: direction, Hornitos
Posted by Zeb Resman at 2:02 pm CST
Jul
28
2009
Everyone is familiar with The Most Interesting Man in the World. Now, Dos Equis is offering people a chance to enroll at The Most Interesting Academy. The Academy, which features instructors such as Bear Grylls and Chris Fischer, offers online courses, webisodes and in-person demonstrations about how to be more interesting. Dos Equis will also be visiting various cities in order to hype The Most Interesting Academy, including a stop in Chicago. We will be managing the events for Dos Equis, which will include free samples of product as well. Be sure to check us out!
Dos Equis’ Most Interesting Academy will be in Chicago August 6th through 8th.
Posted in: Announcements, Brand Ambassadors, Event Management, Guerrilla Marketing, Product Sampling, Services, Street Team
Tags: Bars, Classes, Contests, Dos Equis, Prizes
Posted by Zeb Resman at 1:53 pm CST
Dec
23
2008
This past weekend, we had the privilege of working a unique event in Salt Lake City, UT. Qwest Communications and 361 Experiential collaborated offer the opportunity for people to come and get their holiday presents wrapped by members of the Utah Jazz Dancers at South Towne Center. The event was a huge success and were able to raise a sizable donation to the Boys and Girls Club of South Valley. At direction, we’re able to staff and execute events all over the country, even as far away as Salt Lake City. We offer the same services and customer satisfaction there as we do in our hometown of Chicago.
Posted in: Event Management, Services
Tags: Holidays, NBA, Presents, Qwest Center, Salt Lake City, Utah Jazz