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Winter Wonderloop 2009

Nov 17 2009

wonderloopThe holiday season is underway, and we are excited to be working with the Chicago Loop Alliance in promoting Winter Wonderloop.  With deals and special events at restaurants, stores, and hotels, Winter Wonderloop is the premiere guide for all your downtown holiday events.

If you were in the loop late late last week, you probably received a Winter Wonderloop brochure from one of our staff members. We had teams out in full force distributing thousands of brochures to commuters, shoppers and pedestrians.  Be sure to look for us this Thursday and Friday, and we will also be out on the infamous “Black Friday” distributing brochures to all of the Christmas shoppers.  Be sure to say hello, and grab a brochure!

For more information, please visit www.winterwonderloop.com.

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Did you know?

Nov 10 2009

IMG_4590Poster/flyer distribution and printing is probably the first thought when you think about direction tour marketing. However, we offer allot more services in a number of fields that you may not even know about. Did you know we serve as in-market support arms for a number of brands and agencies? Over the years, marketing agencies have reached out to direction and our street level experience to leverage local vendors, production support, brand ambassadors, and shipping logistics. Our years of experience and market knowledge can put your mind at ease before arriving in-market for an event or promotional activation.

Some of the agencies we regularly support include Mirrorball, Action Marketing Group, BMF Media Group,  and their brand clients range from adidas to Zumiez. Chicago serves as our home base but our network of market managers allows for execution across the country, just like our Bustelo activations this past weekend in South Beach! Need local solutions for an upcoming event or promotion, give us a call!

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The Most Interesting Show in the World @ Park West

Oct 28 2009

dosequis_interesting The Most Interesting Man in the World will be bringing his cast of characters to Chicago as the Most Interesting Show in the World. On Friday, November 6th Dos Equis and Mirrorball will transform Chicago’s Park West into an evening you won’t soon forget. This stop will be hosted by Fishbone’s own Angelo Moore as he intertwines an evening of music, acrobatics, burlesque, and contortion.

direction tour marketing will be working with long-time friends Mirrorball with on site event logistics for this event of events. This event is a private event and by invitation only… though we may have an invite for you here.

The Most Interesting Show in the World is at Park West on Friday, November 6th at 8PM.

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Midnight in the Garden of Agave

Sep 30 2009

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We’re at it again this week with Hornitos Tequila. Over the course of the summer, we’ve produced 9 Hornitos Mischieve parties at bars and clubs throughout the city. This Thursday, we’ll be setting up at Roscoes’s (3356 N. Halsted) from 10PM through 12AM. We’ll be sampling a variety of fantastic Hornitos cocktails including my favorite, the Horni Wallbanger. The Horni Wallbanger is two parts Hornitos Plata, 4 parts OJ, and 1 part Galliano… Delish!

We’d love to have you come visit us and have some cocktails on us, end your RSVP to hornitos@directiontourmarketing.com

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Dos XX – Most Interesting Academy

Jul 28 2009

the_most_interesting_academy_logoEveryone is familiar with The Most Interesting Man in the World.  Now, Dos Equis is offering people a chance to enroll at The Most Interesting Academy.  The Academy, which features instructors such as Bear Grylls and Chris Fischer, offers online courses, webisodes and in-person demonstrations about how to be more interesting.  Dos Equis will also be visiting various cities in order to hype The Most Interesting Academy, including  a stop in Chicago.  We will be managing the events for Dos Equis, which will include free samples of product as well.  Be sure to check us out!

Dos Equis’ Most Interesting Academy will be in Chicago August 6th through 8th.

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Jazz it Up with Qwest Communications

Dec 23 2008

imagesThis past weekend, we had the privilege of working a unique event in Salt Lake City, UT. Qwest Communications and 361 Experiential collaborated offer the opportunity for people to come and get their holiday presents wrapped by members of the Utah Jazz Dancers at South Towne Center.  The event was a huge success and were able to raise a sizable donation to the Boys and Girls Club of South Valley.  At direction, we’re able to staff and execute events all over the country, even as far away as Salt Lake City.  We offer the same services and customer satisfaction there as we do in our hometown of Chicago.

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