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Once again, we’ve teamed up with BMF Media Group and this time we are working together to promote the Wired Holiday pop-up store in NYC. The Wired Store opens this Saturday, November 21st  and will be open Wednesdays through Sundays through December 27th in the Meatpacking District. You’ll find all that’s new & next in the world of WIRED: Cutting-edge technology & design… The latest in games & gaming… Cool new music & books… Hot new gear & gadgets… Indoor & outdoor inspiration… Products to help you lead a greener life… And the opportunity to own your very own WIRED-branded stuff.

We have activated our NYC street teams and will be distributing handbills throughout the city on the weekends over the course of the next three weeks. Our street teams will be driving traffic to the store and announcing daily promotions and events.

The Wired Store is on 13th between 9th and Washington. Store hours are Wednesdays through Sundays, noon to 9PM and will be close on Thanksgiving and Christmas Day.

Poster/flyer distribution and printing is probably the first thought when you think about direction tour marketing. However, we offer allot more services in a number of fields that you may not even know about. Did you know we serve as in-market support arms for a number of brands and agencies? Over the years, marketing agencies have reached out to direction and our street level experience to leverage local vendors, production support, brand ambassadors, and shipping logistics. Our years of experience and market knowledge can put your mind at ease before arriving in-market for an event or promotional activation.

Some of the agencies we regularly support include Mirrorball, Action Marketing Group, BMF Media Group,  and their brand clients range from adidas to Zumiez. Chicago serves as our home base but our network of market managers allows for execution across the country, just like our Bustelo activations this past weekend in South Beach! Need local solutions for an upcoming event or promotion, give us a call!

The Most Interesting Man in the World will be bringing his cast of characters to Chicago as the Most Interesting Show in the World. On Friday, November 6th Dos Equis and Mirrorball will transform Chicago’s Park West into an evening you won’t soon forget. This stop will be hosted by Fishbone’s own Angelo Moore as he intertwines an evening of music, acrobatics, burlesque, and contortion.

direction tour marketing will be working with long-time friends Mirrorball with on site event logistics for this event of events. This event is a private event and by invitation only… though we may have an invite for you here.

The Most Interesting Show in the World is at Park West on Friday, November 6th at 8PM.

If you spent anytime this past weekend near Water Tower Place you may have come across our adidas street teams promoting adidas’ relationship with the NBA with a fun call-to-action retail promotion created by Action Marketing Group. This past weekend and next weekend too our street teams are distributing go-cards to consumers along Michigan Avenue’s Magnificent Mile. Shoppers can then redeem our go-cards for a token at the adidas Sport Performance store to use in a giant gum ball machine. Instead of gum balls, the machine distributes NBA bouncy balls and if you’re lucky enough to get a black bouncy ball you win a $100 gift card to use at the adidas sport performance store!

Visit our street teams next weekend (Sat. or Sun.) to receive your token for a chance to win 12 – $100 gift cards for the adidas Sports Performance store.

Funnyman Dane Cook makes his way to Milwaukee this weekend for a show at the Bradley Center.  The comic has been accustomed to playing stadiums since his Vicious Circle performance. Now, he’s making the rounds with the new Isolated Incident Tour.  We organized a team in Milwaukee that has been flyering at shows, promoting at college campuses, and distributing materials to retail locations in the city all week.  If you like comedy, and are in Milwaukee, be sure to check out this show.

Dane Cook Plays the Bradley Center in Milwaukee on October 18th.

A few weeks ago, we were asked to be part of a touring sample promotion for the drink brand Neuro.  The tour coincides with the current Perez Hilton Presents! concert tour which is making its way across the country.  So far, we’ve been to Atlanta, Washington DC, Philadelphia, Boston, and New York distributing samples to patrons prior to the show. Tomorrow we’ll be at Chicago’s own Metro passing out samples of Neuro. Stop by, grab a drink, and say hello!

For more information on Neuro visit www.drinkneuro.com.