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Last month, we worked on two incredible events with adidas to roll out their new MiCoach Running System. This week, we’ll be in Boston with Action Marketing Group launching another initiative coinciding with the Boston Marathon. We’ll have teams at the John Hancock Sports and Fitness Expo demonstrating the MiCoach system as well as adidas apparel. Outside of the convention we’ll have roaming teams out and about giving away free swag and signing people up for special limited time offers. The weekend of fun will come to end on Monday at the Boston Marathon as we have staff there distributing shirts, yoga mats, and even applying temporary tattoos!

The John Hancock Sports and Fitness Expo is at the Hynes Convention Center in Boston April 16th through the 18th. The Boston Marathon takes place on April 19th.

This week, we are working with our good friends at the Action Marketing Group as part of adidas’ new campaign for their miCoach products and website. We organized staff in Portland, OR and Jacksonville, FL who are demonstrating the miCoach gear and system.  They will also be stationed at annual races (Shamrock Run in Portland, Gate River Run in Jacksonville) in order to pass out promo materials, and get runners excited about miCoach.  If you’re in either city this weekend, be sure to stop by and see our teams in action!

Please visit www.adidas.com/us/miCoach/ for more information on miCoach. For info on the races, check out www.gate-riverrun.com and www.shamrockrunportland.com.

If you spent anytime this past weekend near Water Tower Place you may have come across our adidas street teams promoting adidas’ relationship with the NBA with a fun call-to-action retail promotion created by Action Marketing Group. This past weekend and next weekend too our street teams are distributing go-cards to consumers along Michigan Avenue’s Magnificent Mile. Shoppers can then redeem our go-cards for a token at the adidas Sport Performance store to use in a giant gum ball machine. Instead of gum balls, the machine distributes NBA bouncy balls and if you’re lucky enough to get a black bouncy ball you win a $100 gift card to use at the adidas sport performance store!

Visit our street teams next weekend (Sat. or Sun.) to receive your token for a chance to win 12 – $100 gift cards for the adidas Sports Performance store.