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Megaphone on a crate in the direction offices.

Rock of Ages @ The National Theatre

Jul 20 2011

The successful Tony award winning musical/soon to be movie is currently playing in our nation’s capital. “Rock of Ages” is the story of a couple of dreamers on the Sunset Strip in 1987. Starring “American Idol’s” Constantine Maroulis and featuring the music of Journey, Styx, REO Speedwagon, Foreigner, Pat Benatar, Whitesnake and more, this musical is nothing but fun for all the music lovers in your family.

The direction team has been passing out coupons and handbills for “Rock of Ages” at a plethora of Washington D.C. landmarks and high traffic areas. We’ve also taken posters and handbills to most of D.C. and nearby neighborhoods in Virginia and Maryland.

“Rock of Ages” runs at The National Theatre only until July 24. Please visit nationaltheatre.org for tickets, show times and other upcoming shows.

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American Idol-Tide Laundry Detergent Distribution

Feb 04 2009

100_1281When the good people at Fox asked us to hand out free samples of Tide in order to promote the new season of American Idol, we gave them an enthusiastic “Yes!”  We organized teams in Atlanta, Boston, Los Angeles and Chicago to hit various college campuses; the perfect place to give away free detergent.  Here in Chicago, our team targeted the prestigious University of Chicago on the city’s south side in the beautiful Hyde Park neighborhood.  College students love free things, especially things that clean their clothes other than their mom.  The distribution was a huge success in each city, and thanks to us, many broke college kids will now be able to do laundry.  Even though Chicago is our home, direction is capable of reaching most major cities and executing unique promotions.  So whether you want us to hand out laundry detergent samples, or just plain flyers, we can meet your needs.

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American Idol @ The Rose Parade

Dec 23 2008

Rose PardeMost of us are accustomed to staying up all night on New Years Eve, and going to bed at 8 AM New Year’s day.  But for folks in Pasedena , CA. they party and camp out along the parade route for the annual Rose Parade that preceedes the Rose Bowl.  Our staff will be hitting this one early passing out American Idol slap bracelets and free t-shirts in anticipation for the upcoming season to those who brave the pre-parade madness.

The Rose Parade takes place New Year’s Day

New season of American Idol premieres Jan. 13th & 14th

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