direction tour marketing + promotion blog » Chicago Loop Alliance

Winter WonderLoop

Brandon Wetherbee — Wed, 23 Nov 2011 15:38:09 +0000

You don’t have to head to the suburbs to take advantage of Black Friday deals. You don’t have to camp out on Michigan Avenue to see the holiday lights. The part of town that has everything you need happens to be in the center of the city. Chicago’s Loop has everything you need to get into the holiday spirit. Now in its third year, Winter WonderLoop includes over 100 events and promotions, most free to the public. A special treat for this year is Lightscape, a new light and sound installation along State Street choreographed to holiday tunes.

The direction staff has been working on a massive retail distribution throughout all reaches of the city and hand to hand at events in the Loop.

The Chicago Loop Alliance brings Winter WonderLoop to the heart of Chicago until December 31. For a complete list of promotions, events and information on the Lightscape, please visit winterwonderloop.com.

Go Do Good

Brandon Wetherbee — Wed, 08 Jun 2011 19:49:11 +0000

Art and education are joining forces this summer. The Chicago Loop Alliance and United Way of Metropolitan Chicago are bringing Go Do Good to the loop. A celebration of artist Kay Rosen’s installations and a reminder for the city to take care of its kids, Go Do Good is a three month plan to get children where they need to be. June, July and August have different areas of focus. June is about children’s literacy, July is for health and August is to get kids ready for school. The goal is 100,000 good deeds, something Chicagoans should have no problem acheiving.

The direction team has been heavily promoting this Chicago Loop Alliance effort on most of our retail routes in addition to hand to hand in the loop.

Go Do Good has begun. For a complete list of Deeds and Deals and how you can get involved, please visit godogoodchicago.com.

2010 Winter Wonderloop

Brandon Wetherbee — Tue, 16 Nov 2010 19:21:22 +0000

The Chicago Loop is about to transform into a winter wonderland again. Beginning today and lasting until the new year, the cultural attractions and businesses in downtown Chicago are featuring special events like tree lightings and story time hours to large scale sales. Visit the Christkindl Market, which features German and international vendors showcasing artisan crafts and food, at the Daley Center. Stroll down State St. and look at the annual Macy’s Holiday Windows. Come to the Tree Lighting on November 24. Each day is another opportunity for the family to keep the Chicago holiday tradition alive.

The direction staff has been promoting the 2010 Winter Wonderloop throughout downtown, focusing heavily on the loop to suppport local business.

The 2010 Winter Wonderloop takes place until the new year. Please visit winterwonderloop.com for more information.

Art Loop 2010 – Chicago

Zeb Resman — Wed, 21 Jul 2010 20:22:15 +0000

Art Loop is back for another summer filled with exciting displays throughout the downtown area. A big part of this year’s event is Pop Up Art Loop, which transforms empty storefronts in the Loop into a movable feast of public art galleries, exhibits and studios. Enjoy photography, sculpture, 2D art, video and new media, installations and more. Don’t miss Tony Tasset’s latest EYE piece on permanent display at Pritzker Park as well.

We will be distributing CLA’s brochures on Art Loop throughout the city. Each brochure has a list of attractions, events, and maps of locations for key points of interested for Art Loop. Be sure to grab one for yourself and plan your visit today.

Art Loop 2010 runs through October. Please visit www.chicagoloopalliance.com for more information.

Winter Wonderloop 2009

Zeb Resman — Tue, 17 Nov 2009 18:09:42 +0000

The holiday season is underway, and we are excited to be working with the Chicago Loop Alliance in promoting Winter Wonderloop. With deals and special events at restaurants, stores, and hotels, Winter Wonderloop is the premiere guide for all your downtown holiday events.

If you were in the loop late late last week, you probably received a Winter Wonderloop brochure from one of our staff members. We had teams out in full force distributing thousands of brochures to commuters, shoppers and pedestrians. Be sure to look for us this Thursday and Friday, and we will also be out on the infamous “Black Friday” distributing brochures to all of the Christmas shoppers. Be sure to say hello, and grab a brochure!

For more information, please visit www.winterwonderloop.com.