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For the past two weeks direction has been working with our good friends at Mirrorball to bring The Lost Art of Cinco to bars and venues throughout the Chicagoland area. We’ve been having a lot of fun leading these activations and coordinating the logistics for the Aztec Goddess of Cinco as she represents her tribe in celebration of Cinco de Mayo and Dos XX. The Aztec inspired promotion is travelling from bar to bar to ‘open the skies’ for the celebration of Cinco de Mayo with spiritual dancing and drumming.

Come Celebrate Cinco de Mayo and visit the Goddess and her maidens TONIGHT at Cactus, Tilted Kilt, Bull & Bear, and The Boundary. We’ll be making our stops starting at 5:30PM and will continue through the evening. Don’t forget to ask one of our maidens for your own complimentary Dos Equis!

The Most Interesting Man in the World will be bringing his cast of characters to Chicago as the Most Interesting Show in the World. On Friday, November 6th Dos Equis and Mirrorball will transform Chicago’s Park West into an evening you won’t soon forget. This stop will be hosted by Fishbone’s own Angelo Moore as he intertwines an evening of music, acrobatics, burlesque, and contortion.

direction tour marketing will be working with long-time friends Mirrorball with on site event logistics for this event of events. This event is a private event and by invitation only… though we may have an invite for you here.

The Most Interesting Show in the World is at Park West on Friday, November 6th at 8PM.