Posted by Brandon Wetherbee at 9:45 am CST
Oct
27
2011
For over forty years the Museum of Science and Industry has been encouraging and celebrating achievement in science from the African American community. The Black Creativity program, a gala event, a juried art show, and a series of lectures, demonstrations and learning labs, highlights the accomplishments of that community in science. By encouraging the next generation, the MSI is ensuring a bright future for the museum and the community.
We created a specialty lecture series distribution route with emphasis on the south side and schools that cater primarily to African Americans including Chicago State University, Kennedy King College, Malcolm X College and more.
The Black Creativity Series is currently running at the Museum of Science and Industry with special Black Creativity Family Days coming soon. For information about the museum and upcoming events, please visit msichicago.org
Posted in: Flyer Distribution, Guerrilla Marketing, Poster Distribution, Services, Street Marketing, Streetmarketing
Tags: african american science community, black creativity family days, black creativity series, Museum of Science and Industry
Posted by Brandon Wetherbee at 8:30 pm CST
Jul
31
2011
When BODY WORLDS came to Chicago a few years ago it was a big success. The Museum of Science and Industry stayed open late to meet crowd demand. BODY WORLDS & The Cycle of Life is back with an entirely new exhibit. Museum guests of all ages are welcome. The new exhibit features three new perspectives: conception and pre-natal development, sight and vision and a study of the geographic locations of where the oldest people tend to live. If you haven’t seen what the insides of everyone look like, here’s your chance.
Direction has been working on a massive distribution covering nearly all of our retail routes in the city and suburbs.
BODY WORLDS & The Cycle of Life will be at the Museum of Science and Industry until September 5 with extended hours beginning August 5. Please visit msichicago.org for information about BODY WORLDS and all the other exhibits currently at the museum.
Posted in: Flyer Distribution, Guerrilla Marketing, Poster Distribution, Services, Street Marketing, Streetmarketing
Tags: body worlds and the cycle of life, conception, msi, Museum of Science and Industry, oldest people, pre-natal development
Posted by Brandon Wetherbee at 10:31 pm CST
Jul
06
2011
Do you think you have what it takes to spend a month living in the Museum of Science and Industry? Might know someone that would thrive stuck inside, surrounded by history? Here’s your chance to submit to Month at the Museum 2. The MSI is currently accepting applications for its second roommate search. The willing participant gets free rent, interesting surroundings and never has to worry about friends staying over.
The direction team has been distributing posters and handbills wherever potential roommates roam.
The Museum of Science and Industry is accepting application for Month at the Museum 2 until July 22. If you think you have what it takes, and want to win the pretty great prize package, please visit msichicago.org/matm.
Posted in: Flyer Distribution, Guerrilla Marketing, Poster Distribution, Services, Street Marketing, Streetmarketing
Tags: living in the museum, month at the museum, Museum of Science and Industry, roommate search
Posted by Brandon Wetherbee at 10:18 am CST
Jan
12
2011
The Museum of Science and Industry is celebrating the 40th anniversary of their Black Creativity program. The museum ties in the program with exisiting exhibits, such as “Science Storms”, and for a month every year features special events. This year will include the Black Creativity 40th Anniversary Commemorative Gallery and Juried Art exhibition. The reception for this exhibit is February 9. Other planned programs include family days, the ‘cool jobs’ series and the Citizen Scientist Challenge. The programs and exhibit are featured until the end of February but special events take place throughout 2011.
The direction team has distributed materials for this exhibit and more throughout the Southside and all major colleges throughout the Chicago and the nearby suburbs.
Black Creativity featured events run January 26 to February 28 at the Museum of Science and Industry. Please visit msichicago.org for information about the exhibit, programs and more.
Posted in: Announcements, Flyer Distribution, Guerrilla Marketing, Poster Distribution, Services, Street Marketing, Streetmarketing
Tags: black creativity, citizen scientist challenge, cool jobs, family days, juried art exhibit, msi, Museum of Science and Industry, science storms
Posted by Zeb Resman at 11:05 am CST
Feb
16
2010

This past Friday marked the debut of the Museum of Science and Industry’s new logo, and the start of their new marketing campaign. Complete with a 30 second commercial, the new marketing initiative is focusing on raising the awareness of MSI, and their new exhibits. Check out the new ad spot here, and see how the Museum will transform you!
Visit www.msichicago.org for more information.
Posted in: Announcements
Tags: Advertising, Exhibits, Logo, Museum of Science and Industry
Posted by Zeb Resman at 11:18 am CST
Dec
15
2009
Ever wanted to see what a tiny version of the White House would look like on the inside? This month, the Museum of Science and Industry presents White House: A Look Inside. The 60-by-13 foot, 1:12 scale replica is also accompanied by a photographic timeline, which chronicles it’s original construction, all the way up to present times.
To help promote this exhibit, we printed posters that will be distributed around the city, White House: A Look Inside is temporary, and your last chance to see it will be Presidents Day, February 15 2010, so make sure you check it out before it’s gone!
White House: A Look Inside is at the Museum of Science and Industry through February 15th. Visit www.msichicago.org for more information.
Posted in: Announcements, direction printworks, Guerrilla Marketing, Poster Distribution, Services, Street Marketing, Street Team, Streetmarketing
Tags: Exhibit, Models, Museum of Science and Industry, Tour
Posted by Zeb Resman at 2:37 pm CST
Dec
01
2009
The virtual simulation tour of the 1893 World’s Fair is back by popular demand! Visitors will be able to “walk” through the virtual White City to see what it looked like over 100 years ago. Since this exciting two day event is this weekend, we printed posters and distributed them throughout the city to help remind everyone that the popular exhibit is returning. Dr. Lisa Snyder, associate director of outreach and operations for UCLA’s Experimental Technologies Center and the UCLA Urban Simulation team, will be presenting the recreation of the White City using real-time video simulation technology while Tim Samuelson, cultural historian for the City of Chicago, provides commentary.
Explore the White City: World’s Fair Simulator is at the Museum of Science and Industry December 5th & 6th. Visit www.msichicago.org for more information
Posted in: Announcements, direction printworks, Guerrilla Marketing, Poster Distribution, Services, Street Marketing, Streetmarketing
Tags: Exhibit, History, Museum of Science and Industry, Simulation
Posted by Zeb Resman at 2:41 pm CST
Dec
23
2008
For two years, Chicago Children’s Theatre has been presenting phenomenal productions for both children and families including A Year with Frog and Toad, 4-ish, and Go, Dog, Go. Now, to kick of the new year, CCT is excited to present The Selfish Giant at the Little Theater. In order to help promote this new show, direction is expanding it’s already famous “family route” to include locations in the Hyde Park neighborhood of Chicago. If you live in or around Hyde Park be sure to keep an eye out for our street team, and for Selfish Giant flyers in shops and boutiques everywhere.
The Selfish Giant is at the Little Theatre @ the Museum of Science and Industry from Jan. 18-March 1st.
Posted in: Announcements, Services, Streetmarketing
Tags: Chicago Children's Theatre, Family, Family Route, Museum of Science and Industry, Theater