direction tour marketing + promotion blog » NBA

NBA Allstar Jam Session

Zeb Resman — Tue, 09 Feb 2010 16:10:25 +0000

The NBA Allstar Jam Session is in Dallas this coming weekend! We had the pleasure of supporting last year’s events in Phoenix, and this year’s event is sure to be just as fun and exciting! Hosted by Adidas, the NBA Allstar Jam Session allows fans to play against actually NBA legends. To help execute these events, we’ll be working in conjunction with our chums over at the Action Marketing Group. If you are in the Dallas area this weekend , be sure to check it out!

Please visit www.nba.com/jamsession/ for more information.

adidas Street Team Activation

Micah Taylor — Sun, 25 Oct 2009 20:32:39 +0000

If you spent anytime this past weekend near Water Tower Place you may have come across our adidas street teams promoting adidas’ relationship with the NBA with a fun call-to-action retail promotion created by Action Marketing Group. This past weekend and next weekend too our street teams are distributing go-cards to consumers along Michigan Avenue’s Magnificent Mile. Shoppers can then redeem our go-cards for a token at the adidas Sport Performance store to use in a giant gum ball machine. Instead of gum balls, the machine distributes NBA bouncy balls and if you’re lucky enough to get a black bouncy ball you win a $100 gift card to use at the adidas sport performance store!

Visit our street teams next weekend (Sat. or Sun.) to receive your token for a chance to win 12 – $100 gift cards for the adidas Sports Performance store.

Jazz it Up with Qwest Communications

Zeb Resman — Tue, 23 Dec 2008 19:53:34 +0000

This past weekend, we had the privilege of working a unique event in Salt Lake City, UT. Qwest Communications and 361 Experiential collaborated offer the opportunity for people to come and get their holiday presents wrapped by members of the Utah Jazz Dancers at South Towne Center. The event was a huge success and were able to raise a sizable donation to the Boys and Girls Club of South Valley. At direction, we’re able to staff and execute events all over the country, even as far away as Salt Lake City. We offer the same services and customer satisfaction there as we do in our hometown of Chicago.