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Last month, we worked on two incredible events with adidas to roll out their new MiCoach Running System. This week, we’ll be in Boston with Action Marketing Group launching another initiative coinciding with the Boston Marathon. We’ll have teams at the John Hancock Sports and Fitness Expo demonstrating the MiCoach system as well as adidas apparel. Outside of the convention we’ll have roaming teams out and about giving away free swag and signing people up for special limited time offers. The weekend of fun will come to end on Monday at the Boston Marathon as we have staff there distributing shirts, yoga mats, and even applying temporary tattoos!

The John Hancock Sports and Fitness Expo is at the Hynes Convention Center in Boston April 16th through the 18th. The Boston Marathon takes place on April 19th.

The 2010 CARA Lakefront 10 Miler Presented by NovaCare is a flat, fast and scenic course that winds along Chicago’s beautiful Lakefront Trail and is the perfect race to get your 2010 running season off right. Afterwards, be sure to stick around for a  huge post-race party, complete with food, Goose Island beer and music!

We’ll be distributing promo materials for the Lakefront 10 Miler at various sporting goods stores, and sports locations throughout the city of Chicago. Be sure to keep an eye out at your local gym for handbills which list all of the information on the race.

The 2010 CARA Lakefront 10 Miler takes place on April 24th. Please visit www.cararuns.org for more information.

This week, we are working with our good friends at the Action Marketing Group as part of adidas’ new campaign for their miCoach products and website. We organized staff in Portland, OR and Jacksonville, FL who are demonstrating the miCoach gear and system.  They will also be stationed at annual races (Shamrock Run in Portland, Gate River Run in Jacksonville) in order to pass out promo materials, and get runners excited about miCoach.  If you’re in either city this weekend, be sure to stop by and see our teams in action!

Please visit www.adidas.com/us/miCoach/ for more information on miCoach. For info on the races, check out www.gate-riverrun.com and www.shamrockrunportland.com.